Blink:          

Great Kurt Vonnegut quote I read this morning:

“I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you cannot see from the center. Big, undreamed‑of things—the people on the edge see them first.”

Read On:                                                                                                                                   

The quote resonated for me since my business credo is: Challenge the status quo, make way for the new. Especially given my area of expertise is marketing which is morphing as a profession thanks to the advent of AI. Technology pundits are weighing in and indicating the consulting business is in a period of transformation. They are predicting AI will be an overriding force in outsourcing marketing replacing all the grunt work (a.k.a. data analytics) and traditional consulting expertise by commoditizing knowledge.

Will marketing consultants become dinosaurs? Conceivably, plus I believe the dinosaurs will be joined by all the corporate marketers who do not adopt to the implementation of marketing AI into their ongoing processes. Am I concerned? Minimally! I have been living on the edge since the conception (1994) of SMARTKETING always banking on my intellectual property – brand marketing experience, creativity, and industry network (a.k.a. Tribe). I am confident, my extensive experience as a food marketer will deliver strategic guidance which is deeper than any qualitative outcome generated by an AI prompt.

Does anyone want to join me on the edge?