Blink:

Over the weekend I read an interesting marketing article about Calvin Klein’s goal of reinvigorating its iconic brand by leveraging brand ambassadors (e.g., actor Jeremy Allen White) to establish Calvin Klein’s positioning in the cultural zeitgeist. Zeitgeist! One of my all-time favorite words.                                 

Read On:

I decided to go back into my blog archives to write this post. 2011 was when I first explored Zeitgeist. I wanted to review whether my list of twenty was still relevant.

Zeitgeist (posted December 13, 2011)

Blink:

A great new word I learned this year: Zeitgeist – the general, moral and cultural climate that defines an era.
Read On:
1. Mobile – smartphones, tablets, etc.
2. Google
3. Facebook
4. Apple
5. Amazon
6. Starbucks 
7. Fast Foods (e.g., McDonald’s, KFC, Pizza Hut, etc.)
8. Big Box Retailers (e.g., Walmart, Target, etc.)
9. Sports – arenas, team clothing (e.g., jerseys, hats, etc.), fantasy leagues, ESPN, ESPN2, ESPN3, etc.
10. Celebrities – Lady Gaga, Charlie Sheen, rehab, etc.
11. Reality TV shows
12. Harry Potter
13. Jeans, sneakers, and flip flops
14. Earthquakes – Mother Nature, the Financial World
15. BRIC (Brazil, Russia, India, China)
16. Sound bytes – Twitter, text messaging, YouTube
17. Nanoseconds
18. Millionaires to Billionaires 
19. Exotic travel (e.g., Antarctica)
20. Forever Young (e.g., Botox, plastic surgery, etc.) 

Welcome to Zeitgeist.

Opinions Welcomed!