Dan Barber – Trail Blazer

Blink:

Last night, I went into the archives of Chef’s Table Netflix and rewatched an old segment featuring Dan Barber, “Farm to Table” visionary. Timely, plus extremely relevant given all the recent buzz about regenerative agriculture.

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I have been following Dan’s achievements for years now. I first posted about Dan back in June 2017 (second paragraph) regarding a TedTalk he conducted How I fell in love with a fish.  He spoke about a fish farm in Spain with a sustainable ecosystem detailing how we need a radically new agribusiness model; create conditions where every community will feed itself. In Netflix’s recent Chef’s Table series, he touched on the science of soil and its importance to the “Farm to Table” movement. To me Dan is a true visionary always ahead of the curve.

In laypersons’ terms, regenerative agriculture is the conservation practices which nurtures food and farming production systems. It combines a variety of agriculture techniques. One major area of focus is strengthening the health and vitality of farm soil. I first learned about the sustainable agriculture techniques of soil health back in 1997 working with the state of Oregon on a sustainable certification project. The agricultural process farmers utilized was known as tillage and crop rotation. As a result, the soil became more resilient growing season to growing season, nutrient dense, and harbored less pests/pathogens. Back then at the beginning of the “Farm to Table” movement, Dan was publicizing the science of soil. I think it is impressive he is still advocating the value of sustainable soil management nearly two decades later. Dan Barber is a true trail blazer!                                                                                                                                                                                                                       

Opinions Welcomed!

OTL (Outside the Lines)

Blink:

Stoic wisdom: “You can waste your life by drawing lines or live your life by

crossing them.”

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Today’s query. Why worry about the lines? I suggest living life outside the lines (OTL). Based on experience, OTL is where the real growth begins and transformation takes place. I apologize for posting my favorite Twayla Tharp quote for the third time about venturing out of your comfort zone (a.k.a. OTL):

“The better you know yourself, the more you will know when you are playing to your strengths and when you are sticking your neck out.  Venturing out of your comfort zone may be dangerous, yet you do it anyway because our ability to grow is directly proportional to an ability to entertain the uncomfortable.”

Opinions Welcomed!

Zeitgeist 2025

Blink:

Great word: Zeitgeist – the general, moral, and cultural climate that defines an era.

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  1. Big Tech (“tech-industrial complex”)
  2. Gen AI (Artificial Intelligence)
  3. Turbulent Geo-politics (Russia & Ukraine, the Middle East, the Middle East, the etc., etc., etc.)
  4. The Far-Right Surging
  5. Climate Change
  6. Extreme Natural Disasters
  7. Electric Cars
  8.  The Circular Economy & Sustainable Lifestyles
  9. Self-Improvement Industry (Health & Wellness, Personal Development, Spirituality, Relationships, etc.)
  10.  Community
  11.  Social Media Influencers.
  12.  Fast Foods (e.g., McDonald’s, KFC, Pizza Hut, etc.)
  13.  Behemoth Retailers (e.g., Walmart, Amazon, Costco, etc.)
  14.  Sports – arenas, team clothing (e.g., jerseys, hats, etc.), fantasy leagues, gambling, ESPN, ESPN2, ESPN3, etc.
  15.  Athleisure, jeans, sneakers, and flip flops
  16. TMI
  17.  Sound Bites (nanoseconds) – X, Texting/Emojis, YouTube), the Like Button
  18.  Streaming & Binging
  19.  “Over the Top” Show & Tell (Exotic Travel, Weddings)
  20.  Millionaires to Billionaires

Welcome to Zeitgeist!

Clichés & Corporate Buzzwords

Blink:

Recently I was searching for an old post when I came upon two classic, forever relevant lists of commonly used clichés and corporate buzzwords. Great stuff!

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  1. Authenticity.
  2. Awesome.
  3. Busy, Crazy.  I’m swamped.
  4. Collaboration.
  5. Disruptive innovation.
  6. Ecosystems.
  7. End of the day.
  8. Fake news.
  9. Start-ups.
  10. Sustainability.
  11. Transparency.
  12. Work/life balance.

OMG!

Cliché (noun): A phrase or opinion that is overused and betrays a lack of original thought. Do you have any clichés to add to the list?

The Path

Blink:

I do not partake in the annual ritual of making New Years resolutions. Why? I am an advocate of recurrent change; thus, people do not have to wait until a new year to implement changes. Instead, I utilize an analysis called corkscrewing to regularly reflect on my path ahead.

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Last week I finished processing my last three medical insurance claims for the year. I will not bore my readership with the details, but 2024 was a medical year, a year where I learned exceedingly about the value of resiliency. Consequently, I took time out to think about 2025 and my path. To get my juices flowing, I went into my wisdom archives and pulled out my two favorite path quotes which I would like to share today:

“Equilibrium, status quo is the precursor for death. Challenge change. Remember that living systems cannot be directed along a linear path. Unforeseen consequences are inevitable” – Fast Company Magazine

“If the path before you is clear, you are probably on someone else’s.” – Carl Jung

Bonne Année!

Influencer Friday?

Blink:

Today worldwide, consumerism receives a gigantic dose of steroids! It is Black Friday 2024. There has been a plethora of influencer marketing content online lately detailing whether influence marketing movements are authentic and translate into real-world sales. Makes me wonder the impact influencers will have on today’s retail sales.                                                                                                                                                                                                             

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This past year I have shared my concern generative AI is the elephant in the room in regards to planet earth’s environment. It is used as a marketing tool to influence consumer purchasing behavior thus fueling the overall consumption of material-based products which might not be manufactured by numerous companies within the sustainable guidelines needed for a healthier planet earth. In addition, most of these products are delivered in environmentally unfriendly packaging. AI is one of the tools marketers utilize to crunch consumer data in real time to develop personalized content/messaging via social platforms. By the numbers: According to Retail Media Networks, 86% of U.S. marketers will dedicate a budget to influencer marketing in 2024 an industry estimated by Influencer Marketing Hub to reach $24 billion by year-end. The rationale being consumers have grown wary of conventional corporate advertising (including email) and are increasingly relying on interactions from their social platform connections. They find influencers authentic and persuasive when it comes to making purchasing decisions increasing the consumption of goods and services purchased in the market

In closing, my POV is smart marketers are finding more tools to drive consumption of products. Their latest focus being social media influencers. They understand and are creating a new industry, influence marketing, leveraging all the relevant consumerism buttons via social influencers. More importantly, the flood of consumer goods and material possessions purchased today on Black Friday 2024 will further contribute to the fragile health of our planet.

Opinions Welcomed!

Lessons from the Chef’s Table

Blink:

I binged on Netflix’s Emmy-nominated documentary series the Chef’s Table over the weekend. Some of the segments about world acclaimed chefs provided me with insight which will help guide me on my forthcoming business journey as I reposition myself as a food futurist.

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Key lessons:

  • All new concepts start with a blank page.
  • Tweak/experiment with every new concept for as long as it takes until your heart believes it is 110% right.
  • Rules are restrictive. There are no boundaries. Consider reverse engineering old norms.
  • Fully understand the ecosystem of your business and the interaction/connectivity of each element.
  • Further validation of wisdom I previously posted from architect Frank Gehry,

– Artists serve people and live in a commercial world, but they need to discover how they can step outside the norm, take risks, and slice their sliver/niche.
– When artists/creative people step outside the norm they must accept criticism, wear it like an article of clothing for a while, then toss it and move on.

Opinions welcomed!

Doing Nothing!

Blink:                       

Instagram is saturated with self-help guidance – social intelligence, life lessons from renown philosophers including the ancient Greek stoics, daily step by step high performance improvement objectives, etc. I advocate everybody needs to find a medley of self-help guidance that work best. I also suggest a pinch of doing nothing.

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One prominent component of self-help guidance all the online advisors tout is time utilization. They remind us we are always running out of time every day in our life which we cannot get back. Most recommend we hit the ground running and need to own the morning to establish the standard of our high-performance day. Intense! However, I have learned over the years when it is time to take a break from my high-performance drive, I need to take time to slow down, reflect and put everything in perspective. Do Nothing!

To all the readers of this post striving to become a high performer, in the words of American author Gertrude Stein: “It takes a lot of time to be a genius, you have to sit around so much doing nothing, really doing nothing.”

Opinions Welcomed!

A Surreal Passage of Time

Blink:

In October I experienced a surreal moment thanks to an old fashion circular wall clock with a second’s hand, the type we used to stare at in grade school during childhood waiting for the bell.

“Don’t watch the clock; do what it does. Keep going.” (Sam Levenson – American Humorist)

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Let me set the stage: It was 1pm, I was in the Cannes hospital taking a pre-operative, disinfectant shower to prepare for a minimally invasive procedure to repair my urinary system when there was a knock at the bathroom door. It was a hospital attendant ready to roll me through the bowels of the hospital to take me to the operating theater in the basement. He was early and wheeled me on a gurney to the waiting area (a.k.a. on deck circle) placing me flat on my back facing/under an old fashion circular wall clock with a second’s hand at 1:10 pm. As I started watching the second’s hand, the anesthesiologist’s nurse missed her first three attempts to pop a vein for the intravenous drip. Not a good sign! At 1:35 pm I knew I was in for a long wait.

As I watched the second’s hand I focused on two things:

  • StoicismThe Greek philosophy & life lessons (resiliency) I have posted about which helped me cope with the Summer of 2014. I thought about stoicism week which was starting Monday the 21st. When it came to time management Stoics believed: “It’s not that we don’t have enough time. But that we waste most of it. Life is ticking by and we can’t get back each moment that passes.” (Seneca)
  • My sense of humor – I began to realize in this age of digital time, it must be difficult to be an old fashion circular wall clock (with a second’s hand) sales person. How do they manage their time?

Finally, the bell rang at 2:54 pm, I went into the operating theater and I was back in my room in time for dinner. Now I am back in my apartment resting. Good news! So far everything has been normal.

Ubuntu – An Update

Blink:

Last week environmentalists’ content/posts regarding Hurricane Helene flooded LinkedIn. Makes sense given the magnitude of Helene’s catastrophic planetary disruption. However, thanks to following my Tribe as part of my daily routine, I read an article about another dire situation, the current global fashion industry.  

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In previous posts I have referenced the fashion industry (one of the largest manufacturing industries on the planet which is highly unregulated), as a prime example of wasteful consumer purchasing/consumption behavior. The article I read last week was about Australia’s contribution to the industry’s toxic wasteful modus operandum. It disclosed the findings of the first nationwide study conducted by Australia’s RMIT University concerning consumer behavior about their clothing. Research nugget: Australia imports a little over 1.4 billion units annually, 32 per cent of unwanted clothes end up going straight to garbage bins. Approximately, that equates to a little more than 200,000 tons of clothing going to landfill each year.
                                   

Back to Hurricane Helene. The devastation caused by Helene throughout communities across the Southeastern United States is another reminder the effects of our planet’s changing climate and the numerous disasters we are experiencing. Last week the digital environmentalists posted all the different actions, baby steps we can take in our daily lives that would make a difference reducing our overall carbon footprint and minimizing the strain on our planet. The baby steps receiving the most posts: eat less meat and dairy products, do not waste food, recycle properly, drive less, reduce our consumption of material goods, etc., etc., etc. All great suggestions! However, I advocate we do not have to wait for the next calamitous destructive event to take these individual daily actions. We need to instigate in our communities a collective mindset – Ubuntu, a concept I wrote about last year. Ubuntu is an ancient African word meaning “humanity to others” the belief in a universal bond of sharing which connects all humanity; we all belong to a greater whole and when we are weaken, others are also weaken.

Think Ubuntu as you peruse your wardrobe today to figure out what you want to wear to work while listening to news in the background about Hurricane Milton. #PlanetFirst, Ubuntu 24/7/365!

Opinions Welcomed!