Blink:

Today worldwide, consumerism receives a gigantic dose of steroids! It is Black Friday 2024. There has been a plethora of influencer marketing content online lately detailing whether influence marketing movements are authentic and translate into real-world sales. Makes me wonder the impact influencers will have on today’s retail sales.                                                                                                                                                                                                             

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This past year I have shared my concern generative AI is the elephant in the room in regards to planet earth’s environment. It is used as a marketing tool to influence consumer purchasing behavior thus fueling the overall consumption of material-based products which might not be manufactured by numerous companies within the sustainable guidelines needed for a healthier planet earth. In addition, most of these products are delivered in environmentally unfriendly packaging. AI is one of the tools marketers utilize to crunch consumer data in real time to develop personalized content/messaging via social platforms. By the numbers: According to Retail Media Networks, 86% of U.S. marketers will dedicate a budget to influencer marketing in 2024 an industry estimated by Influencer Marketing Hub to reach $24 billion by year-end. The rationale being consumers have grown wary of conventional corporate advertising (including email) and are increasingly relying on interactions from their social platform connections. They find influencers authentic and persuasive when it comes to making purchasing decisions increasing the consumption of goods and services purchased in the market

In closing, my POV is smart marketers are finding more tools to drive consumption of products. Their latest focus being social media influencers. They understand and are creating a new industry, influence marketing, leveraging all the relevant consumerism buttons via social influencers. More importantly, the flood of consumer goods and material possessions purchased today on Black Friday 2024 will further contribute to the fragile health of our planet.

Opinions Welcomed!