Blink:                       

“I will have a bacon, lettuce, and tomato on toasted whole wheat with sneakers please.” FYI: Hellmann’s the World’s No.1 mayonnaise as part of their ongoing food waste awareness movement in partnership with the Italian ID Eight fashion label is launching a limited-edition sneaker made from food waste. Innovative!

Read On:

Trend? Innovative eco-sportswear.

Another innovative sportswear launch I recently read about is the Scottish sustainable clothing brand from Community Clothing. Their Organic Athletic label sports clothing (compostable shorts, sweatshirts, T-shirts and running vests) are made from plant-based technology (i.e., certified organic cotton, etc.) in lieu of the typical non-biodegradable, oil-based synthetic plastic materials (e.g. polyester, elastane, etc.). Note: Plastics and synthetic fibers have been used in sportswear for decades for their stretchability and breathability plus thermal protection, and quick-drying/waterproofing capabilities.

Kudos to Community Clothing! An innovative solution to prevent the spread of microplastics into Mother Earth’s ecosystems, thus eventually our food chain. Tomorrow is now!