Blink:

Did you know?

• Gen Z’s estimated disposable income is $360 billion plus.
• Food is the third most popular trivia category.

Chipotle knows!

Read On:

For the record this is my third post about the marketing prowess of Chipotle. Back in 2020 I first wrote about the restaurant chain’s implementation of innovative supply chain initiatives, the foundation of their brand’s positioning to deliver “Food with Integrity” focusing on sustainable farming and sourcing natural ingredients a core value proposition which resonates with their Gen Z target market. In addition, they also won  

Marketing Dive’s 2020 mobile marketer of the year award for their digital marketing savvy which appeals to the Gen Z demographic group.

Recently I was conducting marketing research when I learned they are rolling out the fourth edition of their Chipotle IQ trivia game to test their patrons’ knowledge of their brand, food standards, and community engagement. Winners receive rewards for a perfect score. They recognize gamification, as a marketing engagement tool is very popular with Gen Z.

In closing, as a marketing food futurist, I must praise Chipotle when it comes to marketing, they are a cut above. They are consistently reaching out/messaging their brand delivers “Food with Integrity” targeting Gen Z, their current and future core customer base.